Darby Summerville

Hi, I’m Darby Summerville– I have a passion for building a positive work culture, no matter where I am. How can I help you?

Darby Summerville is a Strategic Communications major with an emphasis on social media marketing at Maryville University. She has extensive experience in social media professionally at RGA, a global company. She has copywriting and editing skills along with publishing and reading analytics to understand her audience. At her time at RGA, she has assisted in building a successful in-house call center, developed an on-boarding process, and transitioned to managing social media and analytics. Her interest in women’s leadership led her to dual enroll for her Masters in Leadership Communications and study abroad for a summer in Europe. There, she gained first-hand experience with meeting women in the C-Suite that work globally. Her goal is to earn a career in social media, team leadership, or creative advertising and marketing. She hopes to take her education, her passion, and her leadership skills to bridge the gap between tech and touch.

Expertizes

Social Media

I have over a year of professional experience producing organic content for multiple companies. I have navigated in scheduling programs, CRM, and daily monitoring.

Writing and Designing

Copy creating and creative have been key assets in my professional career. I have exemplified both creativity and technical skills to produce social content, educational documents, and documented processes.

Strategic Management

I have conducted several professional Competitive analyses to assess strengths and weaknesses of key competitors in order to create better opportunities to my company.

Public Speaking

I have the ability to communicate to end users and potential customers effectively. I exhibit excellent presentation skills along with conducting research, writing speeches and executing them in front of an audience.

Experiences

Social Media Coordinator at RGAX- a division of RGA- Chesterfield, Missouri

August 2018- Current

Learned a multitude of tasks such as Split testing, email marketing, A/B testing, website analyzing and marketing techniques. Managed all social media accounts including Facebook, Instagram, Twitter, and Pinterest. I created, designed, and published social media content.

I used software such as Google analytics, Microsoft Office, buffer, and HubSpot.

Cafe Supervisor at Lifetime Fitness – Ellisville, Missouri

August 2017- Current

As a supervisor I have ran daily reports for the manager and reported any necessary information when needed. Managed a full staff during working hours. Well rehearsed in delegation with follow ups to ensure tasks have been completed. Maintained excellent customer service while also maintaining the cafe.